Solutions for Business Branding
‘Solutions for Business – funded by government’ is the new umbrella brand name for the product portfolio. The name is accompanied by a new logo and by a look which will brand all government support products. There are only a very small number of key brands – such as Train to Gain and UKTI – which have retained their existing branding, and all other publicly funded support will must adopt the national marketing and branding framework.
All publicly funded business support material must conform to Solutions for Business branding guidance. The brand will apply according to the level of public investment and will take account of the customer journey. Branding should be applied whenever new materials are being developed, and only as existing stocks decline or are being replaced.
A quick reference guide to the Solutions for Business Brand has been produced. The guide aims to help people to understand how the brand works, in particular how it interacts with other organisational brands at different stages of a customer's journey. The full set of technical specifications on how to apply the brand is available in the Solutions for Business Guidelines.
Below you can download further information on the Solutions for Business branding.
Solutions for Business Branding Guidelines Part 1 [pdf]
(3.99 MB)
Solutions for Business Branding Guidelines Part 2 [pdf]
(8.67 MB)
Solutions for Business Branding Guidelines Part 3 [pdf]
(901 KB)
Solutions for Business Website Guidance [pdf]
(156 KB)
Quick reference guide for North East England [pdf]
(3.93 MB)