Co-ordination and communication
Aligning funding and delivering business support as part of the Solutions for Business portfolio will have a substantial effect on simplifying the business support landscape in the North East. However the picture will remain complex unless significant attention is paid to two vital elements: co-ordination between providers and access channels and clear, targeted communications.
Much work has already been done to deliver an integrated Business Link service; Business Link will now become the key interface for customers of business support. Considerable work has been carried out to develop the Business Link service in order to enhance customer experience. Work is also been undertaken to ensure that effective referral relationships are in place between all Solutions for Business deliverers and the Business Link service.
In addition to the enhancement of Business Link a new national Solutions for Business branding and marketing framework has been developed to make it easier for organisations and individuals to identify the quality, publicly-funded business support available.
Communication is central to the effectiveness of business support simplification; throughout the process we have ensured that there is good communication between funders, deliverers and users on business support. Decision-makers for business support funding and delivery, nationally and in the region, will operate as part of a well-informed network and we will continue to ensure that the business community is aware of and involved in our approach to business support simplification.
Enhancing Business Link [pdf]
(47 KB)
North East England Investment Centre (NEEIC) [pdf]
(32 KB)